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FAQs

Got a question? Check out our FAQ section below or fill in our contact form and we will get back to you ASAP.

What services do you specialise in?

We specialize in a variety of Pay Per Click platforms, including search engine & display ads, social media & native advertising. Some of the platforms we work with are Google Ads, Microsoft Ads, Facebook/Instagram, Reddit, LinkedIn, Taboola & Propeller Ads.

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We don't offer Amazon/Ebay PPC, graphic design, social media management, web development, SEO or any other service unrelated to pay per click advertising. 

Do you work with charities? 

Yes! Please get in touch with us, we offer a discounted rate for non-profit organisations and an excellent Google Grants management package. 

Who will manage my account?

When you start working with us, you will be assigned an account manager who will set up and optimise your accounts across different platforms. They will regularly send you account performance reports and will be your point of contact with The PPC Agency. 

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All account managers at The PPC Agency are Google Ads and Microsoft certified specialists in Search, Shopping, Display, Video and App categories.  

How much is your fee?

It depends, our fees are usually 10% of the client's monthly ad spend across all platforms, starting at £600.00 per month for clients spending less than £4,000 and capped at £4,000 for clients spending over £30,000.

There is a one-time set up fee, typically ranging from £600 to £1,200. 

What's included in account set up?

Different platforms require different set up. Your contract with us will outline the scope of work. Our pay per click set up usually includes

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Market & Competitor Analysis, including ​

  • Analysing competitor paid social media creatives, paid keywords and display ads (where available)

  • Keyword research (where applicable)

  • Budget & campaign planning

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Campaign Set Up & Pre-Optimisation, including

  • click fraud software implementation

  • creating tailored ad copy using expanded text ads and responsive search ads, with dynamic keyword and location insertion (where applicable)

  • creating merchant feeds (where applicable)

  • setting up display and remarketing campaigns with responsive, static & html5 ads (where applicable)

  • setting up multiple conversions (where applicable)

 

Granular approach, including

  • Precise county or state geo-targeting

  • TSAS ad schedule

  • Creating custom audiences for targeting and observation

  • Device adjustments

  • Pre-written negative keywords list, tailored to your account

What's included in account management?

The scope of work will be outlined in your contract. Some examples of Google Ads  management include

 

  • Access to BETA features exclusive to Google Partners

  • Data-driven changes where needed, to help the account achieve optimal performance. Some examples of account maintenance and optimisation include adding negative keywords and making device, keyword, location and demographic bid adjustments

  • Maintaining up-to-date merchant feeds & supplemental feeds

  • Reports reflecting your best performing demographics, locations and devices; product best sellers; best and worst performing keywords; costs and an overview of the changes made on your account

  • Refreshing ad creative and ad copy. Updating the design or content of HTML5 ads, display ads and text ads

  • Taking other actions to help the account achieve optimal performance, profit and growth. This could include targeting, adding new keywords and audiences or testing different campaign and ad formats

What is the contract length?

We understand that not everyone wants to commit to a lengthy contract with strangers, so we chose to work on a one-month rolling contract. 

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