2020:Our First Year In Review
The PPC Agency launched in January 2020, with the mission to help small businesses access expert digital marketing knowledge and grow their brands. Little did we know how intense our first year would be!
The past year was challenging for nearly all companies in all industries - some faced difficulties with supply and demand, others had to achieve more results with less resources and some weren't prepared to fully digitalise their presence. The pandemic and Brexit changed the markets companies operate in, as well as consumer behaviour.
Despite the challenges, restrictions and having to navigate an new reality, our clients and ourselves proved to be resilient and being able to adapt. In the past 12 months we supported businesses from across the globe and helped them smash their marketing objectives, reach new clients, and most importantly, increase their revenue as much as possible.
We worked really hard to deliver the best results for our clients, as well users across the internet. During our first year we managed just over half a million pounds in marketing budget and connected over 120,000 users across the globe with products and services they needed.
In 2020 our clients got more than 18,575 conversions from different platforms and our retail clients generated £225,022.26 in sales revenue. The PPC Agency proudly helped US & UK based clothing and jewellery retailers, as well as financial companies in the UK, tech start-ups in US and supported local NGOs.
We not only helped users discover incredible new products and business, we also started a campaign calling for online advertising transparency. After an increased number of impersonator websites and numerous emails to government bodies and search engines, we are still fighting to introduce compulsory ID checks for advertisers.
It is a part of our mission to make the internet a safer, more transparent place. Throughout 2021, we will continue to campaign for stricter advertising regulations. We believe that influencing consumer behaviour and using trusted channels should be a privilege reserved only for honest and transparent businesses.